This project was completed during my Wine Marketing in Siena study abroad program. For this project, I worked in a team with 4 other students to create a marketing plan for a real-life client. We spent 6 weeks researching and learning about marketing for an Italian winery. We created this plan for Talosa Winery in Montepulciano, Italy. At the end of the program, we presented our pitch to the winery and provided them with a detailed, 18-page marketing plan.